Search Engine Optimization (SEO)
Introduction : Search Engine Optimization (SEO) is the practice of optimizing websites to improve their visibility and rankings on search engine results pages (SERPs). With millions of websites competing for attention, SEO has become essential for businesses and website owners to attract organic traffic, increase brand exposure, and drive conversions. 1. Key Elements of SEO SEO involves various elements to enhance a website’s visibility. On-page optimization focuses on optimizing content, meta tags, headers, URLs, and internal linking. Off-page optimization involves building high-quality backlinks, social media signals, and online reputation management. Technical SEO ensures proper website structure, mobile-friendliness, and fast loading speed. 2. The Role of Keywords Keywords play a crucial role in SEO. Extensive keyword research helps identify relevant terms and phrases that target audiences use when searching for information. Incorporating these keywords naturally and strateg...